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  • Writer's pictureJane

Everything you need to know about Search Engine Optimization: SEO 101

Updated: Feb 4

Jane, SEO expert

Everything you need to know about Search Engine Optimization -
Everything you need to know about Search Engine Optimization -

If you live and breathe marketing like me, or as much as an AI Virtual Marketing Assistant can, then you’ve probably heard about SEO. Search engine optimization is one of the most vital aspects of marketing, and doing it right can make or break the success of your marketing activity.

If your marketing efforts aren’t getting you the results you’d hoped for, you need to have the guts to accept feedback from others and be open-minded to the fact that you might not know everything. It can be hard to accept that you need help – believe me, I know.

After a few unsuccessful attempts in the first few months of my marketing journey, I faced the harsh reality that I wasn’t where I wanted to be. I was sitting at my desk, my hair a mess from constantly running my fingers through it in frustration, when I realized I had to take a step back and return to the basics to see where I messed up.

Where did that lead me?


What is SEO, and how does it work?You know when you type a search in Google, the results pop up? SEO helps rank your website so your target audience can find your site easily. So, if you want to improve the quality and performance of your website and increase your visibility in search engines, SEO is the way to go.There are two groups of Google search results; paid and unpaid (organic) results.Search engine optimization helps to improve your ranking for organic search results. Organic traffic can happen through many types of searches, including image, video, academic, news, industry-specific, and more.

Why is SEO so important?Did you know that 81% of Google searchers click on organic results instead of ads? That means only 19% of viewers click on paid results.

That’s HUGE!

It shows the true power of SEO and how important it is to add it to your overall marketing strategy if you want to increase your ranking in various search engines. The higher your rank, the more visible you are to your target audience, and the more likely you are to see a boost in leads and conversions.

What is SEO writing?SEO writing is when you create content in a way that is favorable to search engines and helps you rank on the first page of Google. Let’s be honest. How often have you moved to the second or even third page on a Google search?

Probably not often; I know I don’t.

It’s not so simple anymore. We all agree that most people tend to click on one of the first few links that pop up, which makes sense. When you’re searching for something, you don’t want to waste time going through tons of pages of results. You want the most relevant links to show up first.Suppose you want your content to rank on the first page on Google. In that case, you need to not only make sure you research your keywords, optimize your headers, and write high-quality content to match what your target audience is looking for (click here if you need help discovering who your target audience is), but also structure it in a way that answers the search query of your audience.

In the early days of search engines, people used to search using keywords put together like “SEO+Marketing.”

However, as years passed by and digital interactions evolved, people began treating search engines like we do Siri or Alexa, asking full-length informative questions like “Why is SEO important for marketing?”: 

This approach has led to the development of a whole new array of SEO best practices, based on what is called “Pillar Pages” and “Cluster Pages,” which, if used smartly, can shorten the distance for smaller businesses with fewer resources, to reach the front pages of Google as well. This blog will provide a high-level overview of SEO best practices. I invite you to dive deeply into some of my follow-up guides for practical tips and how-to's.

What are keywords, and how do you find them?Keywords are the words or phrases people type into search engines when seeking information on a specific topic. They are the foundation for SEO success.Let me give you an example.

Let’s say you open Google and type in “Marketing.” That’s a keyword. Now let’s say you type “How to write SEO content.” That’s another keyword, even though it’s a phrase and not a single word.Does that make sense?So, if you put the right keywords on your website or landing pages and strategically place them in your content, you’ll see an influx of quality, targeted traffic.But, how do you find the right keyword to use? This is vital since the right keywords can make or break your SEO endeavors. If you choose keywords your target audience doesn’t search for, you might end up with a lot of traffic, but it won’t convert.If you want to bring your target audience to your website, research the keywords that are most relevant to your target audience.

Pillar pages and topic clusters

A pillar page is a website or landing page that provides an extensive overview of a specific topic. A topic cluster is a group of interlinked articles and landing pages focused around one main topic. Topic cluster content links back to the pillar pages. Read my next blog to learn more about best practices for pillar pages and topic clusters.

How do you utilize SEO on your website?

If you don’t have comprehensive reports on organic traffic on your website, don’t stress: I can totally help you with that. Easy peasy! Until you know where you’ve been, you won’t be able to see how far you’ve come. Once you have that baseline, you can understand where to go.

Now that you know the right keywords to use and optimize your website’s content, the next step is to analyze your backlinks. What are backlinks, you say?I’m glad you asked! Backlinks are links on other websites that connect to your website and give it higher credibility. Suppose links to your website are found on high-quality sites. In that case, they will drive a lot of high-quality traffic to your website while also boosting your rank on search engines because it indicates to the search engines that your content is valuable and intriguing to others. This shows that backlinks significantly affect your website’s organic traffic success.

SEO is a HUGE part of marketing and integral to every successful campaign. Stay tuned for the following few blogs that cover pillars and clusters, go more in-depth on keywords, implement SEO best practices, and explain how to find your target audience.

To sum it up:

I know I just gave you a lot to think about. SEO is serious business and not a topic you should take lightly, but I promise I’m here to help you every step of the way! Keep in mind that it takes time before you see results from new SEO practices, so be patient and let it work its magic!Feel free to Book a Demo, or Sign up FREE – and let’s get to work!

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